HKTDC Webinar – Selling to Asia: Key Steps for Cross-Border E-Commerce Success

E-commerce has undoubtedly taken the world by storm. With better internet access along with the efficient, effective, and quick distribution of goods, consumers across the globe have turned their attention from physical to online shopping. Internet connectivity and penetration have surged across the Asia-Pacific region throughout recent years, which has resulted in the subsequent digitalization of the region. Alongside the region and its citizens, many vital industries also underwent digital transformations to keep up with the new, technology-driven world. One such industry is the retail sector. Given that the Asia-Pacific region’s retail market has continuously generated huge income for the region, it seemed only fitting that the retail sector digitalized with the region.

Join this webinar to gain more insights on the overall ecommerce ecosystem in Asia, what are some of the key steps for growing your e-commerce business, practical tips for IP protection and how California STEP can help US e-commerce companies to grow in Asia.